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Tim Weinheimer has led the development of integrated digital marketing strategies for clients including The U.S. Department of Health and Human Services’ Office of the National Coordinator for Health Information Technology (ONC), Office for Civil Rights (OCR), Cleveland Clinic, Righttime Urgent Care, and the Louisiana Health Care Quality Forum. Specifically, for HHS/ONC, Weinheimer led the overall strategic direction for the communications campaign promoting the nationwide adoption of electronic health records (EHRs) under the HITECH Act including the creation of HealthIT.gov. The campaign won numerous awards, most notably PRWeek Best Public Sector Campaign of the Year and a Gold SABRE Award for research and measurement.
As the founder of The Weinheimer Group, a digital marketing consultancy in Austin, Weinheimer works with clients to develop strategies to stay ahead by leveraging the latest innovations and thinking in integrated mobile and digital marketing strategy with a focus on health tech and mobile health customer engagement. Previously, Weinheimer led the development of digital departments and teams while working for some of the world's leading agencies including Ketchum, The Richards Group, and Ogilvy & Mather. Weinheimer is a member of Google's Public Sector Advisory Council and an active leader in Austin's health tech community.
×As managing editor of Sharp Health News, Pam Hardy leads a team of more than 30 people in the creation and distribution of news stories, videos, infographics and patient testimonials from across Sharp HealthCare, San Diego’s largest health system.
Prior to joining Sharp in 2015, Hardy served as director of marketing and communications for California Western School of Law, where she launched a digital newsroom, developed a social media strategy and served as editor-in-chief of Res Ipsa magazine. She became the first director of communications for San Diego’s City Council President in 2006, where she initiated a successful media and community outreach plan. Hardy began her career in journalism, producing and hosting live daily news programming for San Diego’s NPR affiliate, KPBS-FM.
Hardy holds degrees in communications and political science from UC San Diego.
×Harris Meyer is a senior reporter providing news and analysis on a broad range of healthcare topics. He closely covered the 2016 presidential election for Modern Healthcare. His more than three decades of journalism experience includes freelance reporting for Health Affairs, Kaiser Health News and other publications; law editor at the Daily Business Review in Miami; staff writer at the New Times alternative weekly in Fort Lauderdale, Fla.; senior writer at Hospitals & Health Networks; national correspondent at American Medical News; and health unit researcher at WMAQ-TV News in Chicago.
×Lisa Arledge Powell is president and co-founder of MediaSource. Powell, a former television news reporter, works with the nation’s top academic medical centers, national associations and brands to get their message to target audiences. Powell, an industry innovator in helping brands create strategic content for national exposure, is a sought after authority. She is a featured speaker at national communications conferences including the Mayo Clinic Health Care Social Media Summit, Content Marketing World and PRSA’s National Health Academy Conference.
×Andrew J Snyder is the senior vice president for marketing and communications for Orlando Health. Comprised of eight hospitals totaling nearly 2300 beds; numerous ambulatory sites and Orlando Health Physicians – a large multi-specialty medical group with more than 500 physicians across 40 specialties, Orlando Health serves 2.5 million people in central Florida.
Andrew has executive oversight and ongoing leadership responsibility for the implementation of all marketing, branding, communications, social media, web and mobile strategies and initiatives for Orlando Health. He joined Orlando Health in 2016 and has been in healthcare marketing for nearly 21 years.
Prior to joining Orlando Health, Andrew was the vice president and chief marketing officer for AMITA Health, the Chicago-based joint operating company for Alexian Brothers Health System and Adventist Midwest Health. He has a bachelor’s degree from Wabash College.
×Delmarie Cobb is the owner and operator of The Publicity Works, a Chicago-based public affairs, political consulting and media relations firm. A veteran journalist, Cobb writes a column to a growing number of subscribers--“Chicago Colors”--that is often picked up by a variety of media outlets.
Earlier this year, Cobb served as the Illinois press secretary for the historic presidential bid of former Secretary of State Hillary Clinton. She began her media duties for political campaigns in 1988 as national traveling press secretary to presidential candidate Jesse Jackson. In 2000, she served as Illinois state director for presidential candidate Bill Bradley. In 1996, she became the first African-American press secretary to the Democratic National Convention. Cobb and her firm have also worked with Rep. Jesse Jackson Jr., Alderman Bobby Rush and a variety of other statewide and national campaigns.
×Lisa Wagner is the founder of Lisa Wagner and Company, a fundraising solutions, project and event Management Company that provides services of all kinds to corporate, not-for-profit and political clients. At different times, she has counted Arnold Schwarzenegger, the National Republican Congressional Committee, the U.S. Navy Seals and Mitt Romney as clients. She was named to Crain's Chicago Business' list of 20 Most Powerful Political Insiders in September 2015.
Earlier in her career while working as a teacher, Wagner got her start in development at the local level working for State Senator John Madigan and State Representative Lee Daniels in the summer times to learn “real world” skills to help her in the classroom. In 1999, she left teaching to work full time for Speaker Dennis Hastert, and went on to be his National Finance Director, responsible for the entire Finance and PAC Operation.
After many requests for her services, in 2004, Lisa decided to start up her own company, taking on new projects and clients.
×Kelly Jo Golson joined Advocate Health Care in 2007 where she serves as the senior vice president and chief marketing officer. Golson has more than 17 years of experience in the health care industry and has held numerous key leadership roles at Memorial Hermann Healthcare, Methodist Healthcare and St. Luke’s Episcopal Healthcare.
She has an undergraduate degree in journalism from Texas A&M University and a masters in business administration from Our Lady of the Lake University.
×Anne Martino joined Aurora Health Care as vice president of consumer insights & innovation in 2013.
She leads teams passionate about understanding the consumer journey and the insights that generate product innovation and enhanced brand experiences. She also leads Aurora’s digital marketing and 1:1 communications initiatives.
Martino is a classically trained marketer with a background that includes leadership at global advertising agencies (Leo Burnett, FCB, J. Walter Thompson), leading integrated brand-building efforts for Heinz, Kraft Foods and SC Johnson - including driving SC Johnson’s advertising activities for greater China (Mainland China, Hong Kong, Taiwan) while an expatriate based in Shanghai. She further developed her insight-based brand and product marketing skills as vice president of corporate marketing leading global efforts for Nokia’s location and commerce division based in Chicago.
Martino holds a bachelor of arts degree in journalism and a master’s degree in communications from the University of Wisconsin.
×Beth NeCamp is The Ohio State University Wexner Medical Center chief communications officer and associate vice president. She leads a staff of 75+ professionals. NeCamp has served the medical center for more than 23 years, earning six promotions of increasing responsibility and exposure in that time.
NeCamp's accomplishments include developing the first formal strategic communications and marketing plan for the medical center, which includes an annual scorecard; creating the first digital strategy team that combines the resources of IT and marketing teams to improve the organization’s digital presence; and launching the first statewide marketing campaign that led to significant increase in awareness and willingness to recommend by Ohio residents.
Tapped to share her healthcare knowledge, NeCamp is an adjunct marketing instructor in the MHA program at the Ohio State College of Public Health.
×Jeremy Duncan currently leads Blue Cross & Blue Shield of Rhode Island's brand strategy and marketing efforts across consumer, commercial, and ancillary lines of business. With annual premium revenue in excess of $1.5B, Blue Cross has been recognized nationally for its consumer-focused products and services. The brand's strong consumer appeal has made it one of the fastest growing Medicare Advantage plans in the country with over $700M in new revenue growth since 2014.
Under his leadership, Blue Cross has developed key consumer marketing capabilities including custom publishing, marketing automation, digital commerce platforms, and marketing analytics. Focused on ensuring members have the data and tools required to better manage their health, Duncan is leading the organization’s digital transformation activities.
×Jill Austin is the chief marketing officer for Vanderbilt University Medical Center where she is responsible for a wide range of marketing functions such as market positioning and presence, integrated marketing strategies and programs including corporate relations and interactive/social media, and market research on trends and customers.
Formerly, Austin was vice president of global marketing and sales for a large tech company where she was responsible for international sales, marketing, and the development of strategic partnerships.
She received her B.A. with honors from UNC-Chapel Hill and her MBA from the Owen Graduate School of Management at Vanderbilt University.
×Joan Kurtenbach is vice president of strategic planning, marketing, and communications at Rush University Medical Center. She is responsible for the oversight of strategic planning, media relations, marketing and communications, strategic outreach, international patient services and referral relations. She teaches the health care planning and marketing course within the health systems management graduate program at Rush. Prior to accepting her current position in 2008, Kurtenbach was vice president of business development and strategic planning at Resurrection Health Care in Chicago from 2003 to 2008, having responsibility for strategic and business initiatives across the system.
×Nick Ragone oversees the creation and execution of brand and marketing, public relations, social and digital communications and internal communications for Ascension and its subsidiaries.
Since joining Ascension, Ragone has led efforts to centralize the marketing and communications functions to support the creation of a highly integrated health system. In addition, he focuses on defining and strengthening the Ascension brand, implementing a robust thought leadership plan, and developing a corporate social responsibility platform for the national health system.
He formerly served as an adjunct professor at Georgetown University in Washington, D.C.
×Cynthia Schmidt is the chief of marketing at VCU Health. She is responsible for planning, implementing and monitoring ongoing strategic marketing and communications in support of the goals and objectives of VCU Health. In addition, she is an adjunct faculty member in VCU’s School of Mass Communication, teaching several advertising classes.
Before leading the medical center’s marketing team, she was the director of university marketing at VCU for 10 years, helping shape and manage VCU’s image with an emphasis on undergraduate admissions.
Prior to joining VCU in 2001, she served as vice president at the Richmond-based ad agency Siddall, Matus and Coughter, working in the account management area for almost 17 years. She managed multi-million dollar accounts in a wide range of businesses, from health care to consumer products.
×Jennifer Bazante is enterprise vice president for Humana. In this role, she leads all aspects of marketing designed to drive the brand and the business objectives. She is responsible for developing the Humana brand across all key stakeholders through effective marketing strategies and plans, sponsorships, and brand visual language and identity. In close partnership with the lines of business her team develops and executes marketing plans to drive member acquisition, engagement and retention.
Bazante has 20+ years of domestic and international experience in marketing and business development and has worked across a broad range of industries and marketing disciplines. Prior to joining Humana, Bazante was with Visa Inc., where she served in several leadership positions in California and throughout Latin America.
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